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Meeting the network: Institute of Communication and Computer Systems

Today the category “Meeting the network” brings us to Athens, Greece were ICCS is based.

The Institute of Communication and Computer Systems (ICCS), is a non-profit Academic Research Body established in 1989 by the Hellenic Ministry of Education, Research and Religious Affairs to carry out applied Research and Development activity in the areas of telecommunications, computer systems and their applications in a variety of research themes. ICCS is linked to the National Technical University of Athens (NTUA) and is hosted by the School of Electrical and Computer Engineering (SECE). 

In EuroVR, ICCS is represented by one of its research groups, the Intelligent System Engineering and Novel Simulations Environment (I-SENSE) Group, founded in 2002 by Dr. Angelos Amditis as a continuation of various smaller research groups already active from the early ‘90s.

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Meeting the network: LabLENI – Universidad Politécnica de Valencia

Today the category “Meeting the network” brings us to Valencia, Spain, were in 1990, a small group of researchers and Ph.D. students created LabLENI.

 

 

LabLENI, guided by Professor Mariano Alcañiz, Institute Director and Founder, (among the 10 authors with the highest number of publications worldwide under the topic virtual reality) joined EuroVR Association in 2018 for enhance VR/AR activities around Europe.

 

The Laboratory of Immersive Neurotechnologies carries out research activities for a better understanding and enhancement of human cognition, combining insights and methods from computer science, psychology and neuroscience. They also develop solutions to support real-life studies and interventions, rather than for use in laboratory settings only.

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Meeting the network: VTT Technical Research Centre of Finland Ltd & Kaj Helin

The series to get to know the people who are part of EuroVR Association continues.
For this edition we are please to introduce one of our corporate members: VTT

VTT Technical Research Centre of Finland Ltd is the leading research and technology company in the Nordic countries. With 73 years of experience they use research and knowledge to develop new smart technologies, profitable solutions and innovative services.

VTT has already exploited VR/MR/AR and participatory design for some 25 years in order to design and evaluate high-investment products. The main goal of using the VR/MR/AR environment is to provide all designers and stake holders, including workers, a possibility to experience their future workplaces and/or influence their design.

 

Smart Tram Ecosystem – VTT Research project

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Job opportunity at Swing:It

Swing:It is an Italian SME, quickly growing during the last and the next years.
We are providers of Innovative Solutions for Industry and Research Organisation and leader
on the provisioning of VR/AR/XR software. We provide Innovation in Space/Satellites, Earth
Observation, Life Science, Cultural Heritage/Virtual Museums, Transports, e-Health projects.

The job offer

In the aim of several Research and Development projects/activities, we have several available
permanent positions for junior/senior Computer Scientists or Software Engineers/Architects.

The field of application will be at least one of the following:
– Virtual Reality/Augmented Reality and/or 3D Modeling
– Internet of Things
– Big Data, Deep Learning, Machine Learning
– Visualization solutions

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Secrets of success in the location-based VR business

VR is regarded as the ‘native land’ of dreams and experiments that require both up-to-date solutions and investments. Once a freshly developed platform or game is discovered, it starts chasing one of the standout apps.

One of its areas, Location-Based VR (LBE), speaks volumes about how stunning VR can be. Overall, it is expected that the virtual reality market is going to worth $12, 324.7 Mn by 2027.

However, not so many people are fully aware of VR`s current prospects and how its future may unfold. And the bitter truth is the majority of development companies are not headed at creating a low-cost content for the average consumer.

In these circumstances, location-based entertainment appears to be a perfect match for anyone who ever wanted to start their business and direct it to VR. With some VR center being kept humming or the content appealing, you`ve got all chances to make your way in this sphere.

Let us give you a few examples. Wanting to launch new virtual reality centers in Tokyo, New York, and other cities, Sandbox VR, famous for its ‘Star Trek: Discovery’ and ‘Deadwood Mansion’, has raised a $68 million of funding from Andreesen Horowitz, Triplepoint Capital, Floodgate Ventures and elsewhere. The Void (‘Wreck-It Ralph’, ‘Star Wars: Secrets of the Empire’, ‘Ghostbusters: Dimensions’), another LB VR provider, has also benefited from Ruper Murdoch`s investments totaling to $20 million.

The number of squad-based content, as well as LBE itself, is growing day by day. Those experiences are spread globally: Sandbox VR – 4 countries with 6 locations, The Void – 4 countries and 16 locations, Zero Latency – 20 countries and 36 locations, Avatarico games – 28 countries with more than 100 locations, Holgate – 25 countries and 256 locations.

It seems like location-based VR is simply one more temporary substitute, something that comes and goes pulling down companies` ventures. True, some of them, unfortunately, are to face it (as IMAX, for instance), but others move forward.

There is no mystery why, just a clear business idea forecasting future expenses, current possibilities, and trustworthy partnerships, choosing the right place and content for your target audience.

We`ll note that location-based VR is rather brand-new, and there is a bunch of business models to investigate to appeal to users.

Who can be considered as your contemporary potential location based VR partner?

In the abstracts below, we`ve tried to get together the most renowned LBE companies for you not to spend hours collecting necessary data.

Zero Latency 

The company offers patrons unprecedented immersive gaming experience being completely untethered. To achieve that scale, Zero Latency`s equipment doesn’t come cheap.

A few years ago the company was considered to be a pioneer of free-roam virtual reality. Zero Latency has been listed among the top of the fastest-growing developers, therefore, it is being nearly impossible to trace. Say, for example, about its partnership with Vodafone or the latest free-roam experience ‘Sol Raiders’ bringing a competitive edge to e-sports.

Among the company`s basic lack one may track the specifics of its shooters and video games as not all users crave for weapon-based combats. Another deals with space-efficiency: 8 players require 2000 sq ft.

So, if you are about to open a VR center, it is far crucial to make calculations connected to the revenue per square feet beforehand. From the look of things, in case you`d like to attract your audience with shooters via opening a huge theme park with various free-roam experiences, these guys are your total hit.

Hologate

Here we`ve got another big-name LB VR developer. Hologate`s significant part of the install base sets out in theme parks and centers, movie-theatres, mini-golf courses, casinos.

Concentrating on coherent top-end turnkey solutions, the company provides additional income when other agencies are enabling them.

More than that, though, Hologate has reached more than 2 million plays and the average ROI in the short span of the 8 months so far. It`s no wonder why it bears the name of the most flourishing global-scale VR multiplayer.

As a deal-breaker, again mind the content and product you are embarking on. Here space efficiency is a bit better but, still, there`s a chance for 4 users to participate at once. After all, you`d better come with the idea of big malls and a bunch of footprints.

The Void

The Void seems to go high since it became a part of Disney Accelerator. With big franchises like ‘Star Wars and Ralph’ and Disney park locations being opened, still, there is no word on franchises for entrepreneurs.

The latter may be regarded as a big loss, for sure. Its concept presupposes the use of hyper-reality also engaging a lot of building on site. Leveraging various headsets combination and suggesting motion tracking, haptics, and other built-in effects, the virtual reality experiences enable users to interact within a virtual environment and discover sets of settings.

Otherwise, if The Void decided to open a franchise opening the mutual venture would cost a fortune whereas a venture investor may benefit from such a partnership. That brings us back to the idea Disney hits the spot while it`s directed to big business.

Sandbox VR

Having experienced a so-called ‘nuclear winter’ and a period with no investments, Sandbox VR has risen to attract funds.

Involving hyper-reality being less operose that that of The Void, its business concept is thought to be clean cut. Such minor details as a real table to hide or a torch to grab and many other sophisticated features turn VR into an advanced space-efficient experience.

Nowadays, Sandbox VR`s treasure box comprises mostly shooters, but the good news is that they also in the search for family-oriented game solutions.

In reality, unfortunately, Sandbox VR doesn’t allow for a straightforward franchise. The developer seems to do everything by themselves since Andreessen Horowitz provided the investment.

Avatarico

Dwelling on out-of-doors VR experiences, one can`t but mention an escape game niche. Its business model demands grow stronger each year.

Avatarico seems to be one of the most efficient solutions in this area. The one that claimed to create a product featured on Forbes whilst having returned the very first funds in 6 months.

The most glaring difference is that their products are aimed at mass audiences. That list is made up of family-friendly content and the one suitable for corporate meetings.

While measuring the loyalty existing between a client and a provider, the developer has received a 50% Net Promoter Score comparable only to Netflix. Experiencing approximately 5 years of VR pioneering and 5 games being launched, any of Avatarico`s games require just 270 sq ft for 6 players.

When it comes to further prospects, the company has entered the USA, Canadian, Mexican, and Australian markets with Entermission being the distributor.

Gaining unique expertise in operational business and technology utilized, both Entermission and Avatarico look far ahead. For instance, Cosmos arms players with hand tracking system whereas one is sitting in a chair with hands bare and just some headsets being on. So, be ready that your hands are going to be the accurate functional copy to VR ones.

Such VR experience provides players with the feeling of floating in zero gravity, shooting fireballs, using telekinesis, and even hi-fiving your mates. And Entermission works on its empowering: at TransWorld’s Room Escape Show & Conference in Texas the company has unveiled the turnkey haptic solution also stimulation users with the wind, temperature, and scents

Tricks and tips to decide on the perfect business model 

Ufficio, Business, Colleghi, Riunione, Computer

If you are inspired enough to bring up your location-based entertainment, you are to get the expertise in the following:

  1. VR content development,
  2. Operations,
  3. Ways out to appeal mass audience,
  4. Strategic thinking and marketing,
  5. Setting a scalable system blossoming together with your business and generating top-notch practices.

Minding the information presented, you`ll stay updated with the current market demands and ready to start your business or collaborate with a trustworthy technological LB VR partner. Opening a VR franchise or chain seems to be the next natural step.

However, there are other features that you shouldn`t overlook. LB VR gets the privilege of the high-end equipment usually presupposing VR headsets, backpacks, and a place for users` free VR locomotion.

The article we referred to the most promising LB VR companies to date. The ones that come up with off-the-shelf franchises and solutions. The huge part of the above-mentioned developers` success based on the thoughtful partnership.

Taking in both ups and downs, LBE continues on its path. To minimize loses you may freely rely on our tips and cautiously think on benefits and drawbacks before acting.

 

Author’s Bio

Anton Zaitsev, Avatarico CEO, AR / VR developer. His company was the first to develop a VR escape game for location-based entertainment. He has been dealing with VR technology for more than 6 years. He likes to share his experience in that sphere providing some useful tips for VR business success. He is always ready to help with any questions related to VR technology. You can contact him at zaitsev@avatarico.com.

 

 

EuroVR Media partnership with 2020 Asia VR & AR Fair & Summit

EuroVR is happy to announce a new media partnership with an international VR an AR event, the 2020 Asia VR & AR Fair & Summit, taking place in Guangzhou (China) on May 10-12, 2020.

VR&AR Fair 2020   

Entering its 7th editions, this international-scale VR&AR event is going to be staged on a show floor of 30,000 sq.m with an expected 180+ exhibitors and 25,000 global buyers. Five special exhibition areas will be marked out respectively for VR/AR Games, VR/AR Education, VR/AR applications, VR/AR Hardware, and VR/AR Contents in order to achieve a more systematic and comprehensive display of VR&AR products.

Moreover, the flagship conference of 2020 Asia VR&AR Industry Development Forum is going to be an information-packed 2-day program, composed of several parallel forums respectively focusing on hot subjects like VR&AR education, VR/AR Plus 5G, VR/AR Industrial Applications, and so on.

The venue

VR&AR Fair 2019 occupied a net exhibition area of 25,000 square meters, accommodating about 150 exhibitors. Parts of enterprises like VRway, Xiechuang Technology, NINED, FuninVR, Loonqin Tech, Movie Power, Meleap (Japan), Zone Laser Tag & Hologate (Germany), MIND & IDEA(Taiwan, China), ANVIO/DGMA VR (Russia), Media Guide (Taiwan, China), HEIVR, Ten Ho VR Classroom,and etc. Besides, the event received more than 25,000 person-time visitors, of which 4,126 were overseas from the USA, UK, Germany, Italy, Japan, Korea, Russia, Canada, Norway, etc.

Contacts

Opportunity knocks but once, there are numerous business opportunities waiting for EuroVR members.

Click here to apply for Exhibiting .

Click here to apply For Visiting.

Date: May 10-12, 2020

Venue: China Import & Export Fair Complex

Address: No. 380, Yuejiang Zhong Road, Guangzhou, China

Website: http://www.vrarfair.com/index.php?lang=en

 

New media partnership: World Class Corporate Extended Reality 2019

EuroVR has established a new media partnership with World Class Corporate Extended Reality 2019, a conference for business leaders taking place on September 24th and 25th in Frankfurt, Germany.

Extended Reality solutions for corporates in areas like training, learning, collaboration, marketing, maintenance, storytelling, real estate, architecture, manufacturing, construction and many more are nowadays an essential pillar for your digital business transformation success plan. Do not miss out the excellent opportunity to get in touch with the key players, pioneers and experts of leading European companies and their unique XR projects at the World Class Corporate Extended Reality 2019, the 24th and 25th of September in Frankfurt, Germany.

This is a unique event for business leaders active in the field of virtual, augmented an mixed reality to networking and get in touch with companies like Ackroyd & Lowrie, Adidas, Andreas Stihl, BASF, BNP Paribas Real Estate, DLR, EDF Energy, Heijmans, International Red Cross, Leicestershire Fire and Rescue Service, Lufthansa, MAN Energy Solutions, Mecanoo Architects, Opera on Tap, Siemens, The Park Playground, Volkswagen, Fraunhofer Institut, BIRCO, and many more.

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective. The multi-stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.

EuroVR members have the opportunity to benefit of 30% discount on the ticket by using the Code EUROVR30: https://www.manetch.com/events/WCER19

For further information about the event please visit the official website of the conference.

EuroVR 2019: August 9 – deadline application track

After closing of EuroVR 2019 – Scientific track, it is time to get focused on the Application track. This section welcomes contributions like use cases, prototypes, demo, and exhibition of projects about virtual reality, augmented reality and mixed reality.

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MEETING THE NETWORK: Prof. Dr. Gabriel Zachmann & the University of Bremen

For this edition of Meeting the network, we are pleased to introduce one of our founding members: Prof. Dr. Gabriel Zachmann, Professor at the Center for Computing Technologies (TZI) at the University of Bremen.
He joined EuroVR Association at its inception in 2010:

 

“My motivation for joining EuroVR was the opportunity to initiate collaboration in areas such as virtual reality, geometric computing, medical simulation, digital health, VR for robotics, and visual computing. I was interested in contributing to common EU proposals and helping to shape the EuroVR conference”.

 

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Meeting the network: AVR Lab

On June 24th starts the 6th International Conference on Augmented Reality, Virtual Reality, and Computer Graphics (Salento AVR 2019) in Santa Maria al Bagno (Lecce, Italy) organized by the Augmented and Virtual Reality Laboratory (AVR Lab) of the Department of Engineering for Innovation of the University of Salento as well as a member of EuroVR.

The AVR Lab team

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Conferences Awards

 

EuroVR annual event creates a unique opportunity for international key players to network, discuss, and share the latest innovations around commercial and research applications.

Here it is a complete list of the Awards winners of the EuroVR Annual Conference previous editions.

 

EuroVR CONFERENCES

The focus of the EuroVR conference series is to present, each year, novel Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies, including software systems, display technologies, interaction devices, and applications, to foster engagement between industry, academia and the public sector, to promote the development of VR & AR technologies in new, emerging and existing fields.

EuroVR annual event creates a unique opportunity for international key players to network, discuss, and share the latest innovations around commercial and research applications.

This series was initiated in 2004 by the INTUITION Network Excellence in Virtual and Augmented Reality, supported by the European Commission until 2008, and incorporated within the Joint Virtual Reality Conferences (JVRC) from 2009 to 2013.

Next edition

 

EuroVR 2020 Conference, 17th edition – Valencia (Spain)

EuroVR annual event will take place from the 25th to 27th November in The Immersive Neurotechnologies Lab (LabLENI) of the Polytechnic University of Valencia (UPV), a hub which connects research, leading businesses & innovative thinkers.

The conference is focussed on three main topics:

  1. Technologies related to Virtual, Augmented, and Mixed Reality (VR/AR/MR), collaborative and distributed environments, mobile devices, 3D rendering issues, real-time modeling and simulation, multimodal interaction, use cases.
  2. Human factors issues: user studies and evaluation, presence and cognition, 3D user interfaces and interaction metaphors, self-representation and embodiment, virtual humans, sickness and side effects, realism, validity and fidelity, cost-effectiveness and efficiency.
  3. Applications of VR/AR/MR in industry, aerospace and transport, construction and architecture, manufacturing and engineering, medical and rehabilitation, process and product design, training and education, serious gaming and edutainment.

Visit the official website for further information: EuroVR 2020 – Valencia (Spain)

Previous editions

EuroVR 2019 – Tallin (Estonia)

EuroVR 2018 – London (UK)

EuroVR 2017 – Laval (France)

EuroVR 2016 – Athens (Greece)

EuroVR 2015 – Lecco (Italy)

EuroVR 2014 – Bremen (Germany)

EuroVR 2013 – Paris (France) 

EuroVR 2012 – Madrid (Spain)

EuroVR 2011 – Nottingham (UK)

EuroVR 2010 – Paris (France)

EuroVR 2009 – Lyon (France)

 

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