Secrets of success in the location-based VR business

VR is regarded as the ‘native land’ of dreams and experiments that require both up-to-date solutions and investments. Once a freshly developed platform or game is discovered, it starts chasing one of the standout apps.

One of its areas, Location-Based VR (LBE), speaks volumes about how stunning VR can be. Overall, it is expected that the virtual reality market is going to worth $12, 324.7 Mn by 2027.

However, not so many people are fully aware of VR`s current prospects and how its future may unfold. And the bitter truth is the majority of development companies are not headed at creating a low-cost content for the average consumer.

In these circumstances, location-based entertainment appears to be a perfect match for anyone who ever wanted to start their business and direct it to VR. With some VR center being kept humming or the content appealing, you`ve got all chances to make your way in this sphere.

Let us give you a few examples. Wanting to launch new virtual reality centers in Tokyo, New York, and other cities, Sandbox VR, famous for its ‘Star Trek: Discovery’ and ‘Deadwood Mansion’, has raised a $68 million of funding from Andreesen Horowitz, Triplepoint Capital, Floodgate Ventures and elsewhere. The Void (‘Wreck-It Ralph’, ‘Star Wars: Secrets of the Empire’, ‘Ghostbusters: Dimensions’), another LB VR provider, has also benefited from Ruper Murdoch`s investments totaling to $20 million.

The number of squad-based content, as well as LBE itself, is growing day by day. Those experiences are spread globally: Sandbox VR – 4 countries with 6 locations, The Void – 4 countries and 16 locations, Zero Latency – 20 countries and 36 locations, Avatarico games – 28 countries with more than 100 locations, Holgate – 25 countries and 256 locations.

It seems like location-based VR is simply one more temporary substitute, something that comes and goes pulling down companies` ventures. True, some of them, unfortunately, are to face it (as IMAX, for instance), but others move forward.

There is no mystery why, just a clear business idea forecasting future expenses, current possibilities, and trustworthy partnerships, choosing the right place and content for your target audience.

We`ll note that location-based VR is rather brand-new, and there is a bunch of business models to investigate to appeal to users.

Who can be considered as your contemporary potential location based VR partner?

In the abstracts below, we`ve tried to get together the most renowned LBE companies for you not to spend hours collecting necessary data.

Zero Latency 

The company offers patrons unprecedented immersive gaming experience being completely untethered. To achieve that scale, Zero Latency`s equipment doesn’t come cheap.

A few years ago the company was considered to be a pioneer of free-roam virtual reality. Zero Latency has been listed among the top of the fastest-growing developers, therefore, it is being nearly impossible to trace. Say, for example, about its partnership with Vodafone or the latest free-roam experience ‘Sol Raiders’ bringing a competitive edge to e-sports.

Among the company`s basic lack one may track the specifics of its shooters and video games as not all users crave for weapon-based combats. Another deals with space-efficiency: 8 players require 2000 sq ft.

So, if you are about to open a VR center, it is far crucial to make calculations connected to the revenue per square feet beforehand. From the look of things, in case you`d like to attract your audience with shooters via opening a huge theme park with various free-roam experiences, these guys are your total hit.

Hologate

Here we`ve got another big-name LB VR developer. Hologate`s significant part of the install base sets out in theme parks and centers, movie-theatres, mini-golf courses, casinos.

Concentrating on coherent top-end turnkey solutions, the company provides additional income when other agencies are enabling them.

More than that, though, Hologate has reached more than 2 million plays and the average ROI in the short span of the 8 months so far. It`s no wonder why it bears the name of the most flourishing global-scale VR multiplayer.

As a deal-breaker, again mind the content and product you are embarking on. Here space efficiency is a bit better but, still, there`s a chance for 4 users to participate at once. After all, you`d better come with the idea of big malls and a bunch of footprints.

The Void

The Void seems to go high since it became a part of Disney Accelerator. With big franchises like ‘Star Wars and Ralph’ and Disney park locations being opened, still, there is no word on franchises for entrepreneurs.

The latter may be regarded as a big loss, for sure. Its concept presupposes the use of hyper-reality also engaging a lot of building on site. Leveraging various headsets combination and suggesting motion tracking, haptics, and other built-in effects, the virtual reality experiences enable users to interact within a virtual environment and discover sets of settings.

Otherwise, if The Void decided to open a franchise opening the mutual venture would cost a fortune whereas a venture investor may benefit from such a partnership. That brings us back to the idea Disney hits the spot while it`s directed to big business.

Sandbox VR

Having experienced a so-called ‘nuclear winter’ and a period with no investments, Sandbox VR has risen to attract funds.

Involving hyper-reality being less operose that that of The Void, its business concept is thought to be clean cut. Such minor details as a real table to hide or a torch to grab and many other sophisticated features turn VR into an advanced space-efficient experience.

Nowadays, Sandbox VR`s treasure box comprises mostly shooters, but the good news is that they also in the search for family-oriented game solutions.

In reality, unfortunately, Sandbox VR doesn’t allow for a straightforward franchise. The developer seems to do everything by themselves since Andreessen Horowitz provided the investment.

Avatarico

Dwelling on out-of-doors VR experiences, one can`t but mention an escape game niche. Its business model demands grow stronger each year.

Avatarico seems to be one of the most efficient solutions in this area. The one that claimed to create a product featured on Forbes whilst having returned the very first funds in 6 months.

The most glaring difference is that their products are aimed at mass audiences. That list is made up of family-friendly content and the one suitable for corporate meetings.

While measuring the loyalty existing between a client and a provider, the developer has received a 50% Net Promoter Score comparable only to Netflix. Experiencing approximately 5 years of VR pioneering and 5 games being launched, any of Avatarico`s games require just 270 sq ft for 6 players.

When it comes to further prospects, the company has entered the USA, Canadian, Mexican, and Australian markets with Entermission being the distributor.

Gaining unique expertise in operational business and technology utilized, both Entermission and Avatarico look far ahead. For instance, Cosmos arms players with hand tracking system whereas one is sitting in a chair with hands bare and just some headsets being on. So, be ready that your hands are going to be the accurate functional copy to VR ones.

Such VR experience provides players with the feeling of floating in zero gravity, shooting fireballs, using telekinesis, and even hi-fiving your mates. And Entermission works on its empowering: at TransWorld’s Room Escape Show & Conference in Texas the company has unveiled the turnkey haptic solution also stimulation users with the wind, temperature, and scents

Tricks and tips to decide on the perfect business model 

Ufficio, Business, Colleghi, Riunione, Computer

If you are inspired enough to bring up your location-based entertainment, you are to get the expertise in the following:

  1. VR content development,
  2. Operations,
  3. Ways out to appeal mass audience,
  4. Strategic thinking and marketing,
  5. Setting a scalable system blossoming together with your business and generating top-notch practices.

Minding the information presented, you`ll stay updated with the current market demands and ready to start your business or collaborate with a trustworthy technological LB VR partner. Opening a VR franchise or chain seems to be the next natural step.

However, there are other features that you shouldn`t overlook. LB VR gets the privilege of the high-end equipment usually presupposing VR headsets, backpacks, and a place for users` free VR locomotion.

The article we referred to the most promising LB VR companies to date. The ones that come up with off-the-shelf franchises and solutions. The huge part of the above-mentioned developers` success based on the thoughtful partnership.

Taking in both ups and downs, LBE continues on its path. To minimize loses you may freely rely on our tips and cautiously think on benefits and drawbacks before acting.

 

Author’s Bio

Anton Zaitsev, Avatarico CEO, AR / VR developer. His company was the first to develop a VR escape game for location-based entertainment. He has been dealing with VR technology for more than 6 years. He likes to share his experience in that sphere providing some useful tips for VR business success. He is always ready to help with any questions related to VR technology. You can contact him at zaitsev@avatarico.com.

 

 

EuroVR2019: Keynotes and program of our XR Conference

In a few weeks, we will be in Tallinn, for the annual EuroVR event. The XR conference is organized by the EuroVR members, namely MEKTORY and TalTech University, and it is focussed on virtual reality, augmented reality and mixed reality. Three days (23-25 October 2019) during which we will delve into the different applications of these technologies, from industry to user studies evaluations.

The program of the conference: focus on XR technologies

XR will be at the center of the conference: virtual, augmented and mixed reality will be analyzed by different perspectives, thanks to the talks and discussions which will take place during the conference.

Reading the program on the official website of the event, we can see the various works which will be introduced at EuroVR Conference within scientific and application sessions.

Moreover, additional events will enrich the conference program:

  • Are you a EuroVR member? Don’t miss the general assembly, one of the main meetings for an association, which will take place on October 24th at 5:45 PM.
  • Are you looking for an informal event, good for networking? The Gala Dinner in Tallinn is the perfect place to create new connections, and exchange opinions with the participants.
  • Would you like to know more about the Estonian industry and the innovative application of technology in this country? On the last day, EuroVR brings you to visit some local industries, like Ericsson, Magnetic MRO, e-Estonia Briefing Centre, and ABB.

Keynotes speakers

Two Keynotes speakers will inspire the participants during the conference before the daily scientific and application sessions.

On October 24th, Dr. Aleksei Tepljakov will open the day with the talk Towards Intelligent Immersive Virtual Environments. Research Scientist at TalTech, Dr. Tepljakov’s research is focussed on fractional-order modeling and control of complex systems and developing efficient mathematical and 3D modeling methods for virtual and augmented reality for educational and industrial applications.

On the same day, Pr. Mariano Alcañiz Raya, Professor at the Polytechnic University of Valencia (Spain) and Director of the Laboratory of Immersive Neurotechnologies (LabLENI), will give the talk In Search of Behavioral Biomarkers for Mental Disorders Using VR.

New Keynotes speakers will be announced in the next days. Stay tuned!

Additional information about EuroVR conference

Are you planning your trip to Tallinn, but you need more information?
On the official website of the conference, you can find further details about the event, the venue, and the program.

If you need some help, please contact the conference organizers: eurovr2019@taltech.ee

 

Virtual Reality in Science and Industry: workshop in Bonn

New training opportunity: a unique virtual reality workshop, organized by the German association „VR in Science and Industry – Network NRW e.V.“. It will take place on October 9th, 2019 in Sankt Augustin (Germany), at the Hochschule Bonn-Rhein-Sieg.
Participation is free of charge.

Program of the workshop

During the workshop, a keynote speaker will inspire the participants with his experiences: Ralf Rabätje (Volkswagen AG).

The training will begin at 11:00 in the morning, and it will be focussed on the trend topics in the field of virtual and augmented reality. Exhibitors, Professors, and professionals will share their expertise with the participants. Moreover, From 17:00, the workshop will be joined by a Meet-Up event.

If you are interested in the workshop, please register here.

Become an exhibitor

The virtual revolution also rolls into conventional industries with a variety of possibilities. Whether in product development, training or product presentations – the possibilities are almost endless.

But how can virtual and augmented reality be optimally integrated into existing processes, what hardware and software are required, and what are the costs for your company? On the VR in Industry, you will find the answers.

A top-class conference program with business cases and live demonstrations attract more than 100 decision-makers from large and medium-sized companies from Germany and the neighboring European neighboring countries to the board of directors in Industry in Aachen.

Become a sponsor or exhibitor, click here.

 

 

#MakeEUinnovative: Joint Statement for Horizon Europe

EuroVR Association undersigned the Joint Statement for an Ambitious Horizon Europe Programme, together with 93 European associations representing key European research & innovation stakeholders.

THE GOAL

This initiative aims to call on the Council of the EU to raise the budget allocated to the Horizon Europe program to at least €120 billion (in 2018 prices), of which at least 60% should be dedicated to the “Global Challenges and European Industrial Competitiveness” pillar.

This would ensure that Horizon Europe delivers on its promises to:

  • Boost Europe’s future growth, employment, and competitiveness. As recognized in the European Industrial Strategy, RD&I is the real engine of growth. Getting a sufficient budget for Horizon Europe would not only mean the creation of up to 100,000 jobs in RD&I activities between 2021-2027, but also €11 of GDP in return for each €1 invested over 25 years1.
    Secure Europe’s seat amongst the frontrunners of the technological revolution. While the international competition for innovative solutions escalates, European RD&I expenditure remains relatively low compared to our global competitors. The target of 3% of GDP invested in R&D should now become a reality.
    Develop and scale up the technologies that will power our continent in the 21st century. Horizon Europe needs to build on the successes of Horizon 2020 and scale up the investments made so far. As stated by the Lamy Group, we need a budget that paves the way

It represents a clear message to the Council that the business sector and RTOs stand together and jointly ask for more ambition in research, development, and innovation. This is why the publication date has been set to 16 September, i.e. a week before the European Research and Innovation Days.

THE ASSOCIATIONS INVOLVED

This initiative has been launched by BusinessEurope for the industry and EARTO for RTOs, and counts around 50 signatories so far, covering many sectors: 5G IA, ACEA, AENEAS, AnimalHealth Europe, APPLiA, ARTEMIS, ASD, A.SPIRE, BDVA, BIC, BusinessEurope, CEC, CECE, CECIMO, CEFIC, CEMA, CEM BUREAU, CERAME UNIE, CLEPA, COCIR, Cosmetics Europe, DIGITALEUROPE, EARPA, EARTO, ECTRI, EFFRA, EFPIA, EMIRI, EIRMA, EOS, EPoSS, ERT, ESOA, EUCAR, EURATEX, EUROFER, EUROMETAUX, EUROPABIO, European Aluminium, Fertilizers Europe, FoodDrink Europe, Hydrogen Europe Research, Hydrogen Europe (Industry), IMA Europe, MedTech Europe, ORGALIM, SEMI, UNIFE, Vaccines Europe.

All the associations involved are ready to further discuss these recommendations with the EU Institutions.
If you are interested in the initiative, you can read the full text of the joint statement, or follow the last updates on twitter with the hashtags #MakeEUinnovative #HorizonEU.

EuroVR Media partnership with 2020 Asia VR & AR Fair & Summit

EuroVR is happy to announce a new media partnership with an international VR an AR event, the 2020 Asia VR & AR Fair & Summit, taking place in Guangzhou (China) on May 10-12, 2020.

VR&AR Fair 2020   

Entering its 7th editions, this international-scale VR&AR event is going to be staged on a show floor of 30,000 sq.m with an expected 180+ exhibitors and 25,000 global buyers. Five special exhibition areas will be marked out respectively for VR/AR Games, VR/AR Education, VR/AR applications, VR/AR Hardware, and VR/AR Contents in order to achieve a more systematic and comprehensive display of VR&AR products.

Moreover, the flagship conference of 2020 Asia VR&AR Industry Development Forum is going to be an information-packed 2-day program, composed of several parallel forums respectively focusing on hot subjects like VR&AR education, VR/AR Plus 5G, VR/AR Industrial Applications, and so on.

The venue

VR&AR Fair 2019 occupied a net exhibition area of 25,000 square meters, accommodating about 150 exhibitors. Parts of enterprises like VRway, Xiechuang Technology, NINED, FuninVR, Loonqin Tech, Movie Power, Meleap (Japan), Zone Laser Tag & Hologate (Germany), MIND & IDEA(Taiwan, China), ANVIO/DGMA VR (Russia), Media Guide (Taiwan, China), HEIVR, Ten Ho VR Classroom,and etc. Besides, the event received more than 25,000 person-time visitors, of which 4,126 were overseas from the USA, UK, Germany, Italy, Japan, Korea, Russia, Canada, Norway, etc.

Contacts

Opportunity knocks but once, there are numerous business opportunities waiting for EuroVR members.

Click here to apply for Exhibiting .

Click here to apply For Visiting.

Date: May 10-12, 2020

Venue: China Import & Export Fair Complex

Address: No. 380, Yuejiang Zhong Road, Guangzhou, China

Website: http://www.vrarfair.com/index.php?lang=en

 

EuroVR2019 conference: early bird fees until September 13

EuroVR2019 conference: early bird fees until September 13

The 16th EuroVR Conference is getting closer. The application and poster tracks are already closed, and the participants are preparing themselves to join the event and getting their registration online.

In fact, until September 13th, 2019, it is possible to benefit from the early bird fee. This includes Welcome Reception on 23 October 2019, admission to all sessions, memory stick of conference proceedings, coffee breaks and lunches.

EuroVR Conference: the venue

The 16th annual conference will take place in Tallinn (Estonia) at MEKTORY, the Modern Estonian Knowledge Transfer Organization foR You. From October 23 to 25, we will be hosted in this building, which is TalTech’s own Business and Innovation Centre, and a celebrated international hub visited yearly by numerous individuals and delegations looking for collaboration with Estonian universities and businesses.

MEKTORY Business and Innovation Centre has 270° conference hall, 13 meetings rooms, and an exhibition area which will be available for our event. Moreover, it offers further amenities and services and plays a key role in establishing fruitful and productive relationships between local and international business partners and Tallinn University of Technology.

This venue is located near the campus of Tallinn University of Technology and it is easy to reach by public transport and also has a spacious parking lot. The street address is Raja 15, 12618 Tallinn, Estonia.

EuroVR Conference: the early-bird fee

Do not miss the opportunity to participate in EuroVR 2019 event. The focus of the conference is to present novel Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies to foster engagement between industry, academia

and the public sector, to promote the development of VR & AR technologies in new, emerging and existing fields.

A unique opportunity for international key players to network, discuss and share the latest innovations around commercial and research applications.

Register now to benefit of the special fee, you have time until September 13th, and fill in the registration form. Visit the official website for further information about EuroVR annual event, or join our association and became an active member.

 

 

We see you all in Tallinn!

 

New media partnership: World Class Corporate Extended Reality 2019

EuroVR has established a new media partnership with World Class Corporate Extended Reality 2019, a conference for business leaders taking place on September 24th and 25th in Frankfurt, Germany.

Extended Reality solutions for corporates in areas like training, learning, collaboration, marketing, maintenance, storytelling, real estate, architecture, manufacturing, construction and many more are nowadays an essential pillar for your digital business transformation success plan. Do not miss out the excellent opportunity to get in touch with the key players, pioneers and experts of leading European companies and their unique XR projects at the World Class Corporate Extended Reality 2019, the 24th and 25th of September in Frankfurt, Germany.

This is a unique event for business leaders active in the field of virtual, augmented an mixed reality to networking and get in touch with companies like Ackroyd & Lowrie, Adidas, Andreas Stihl, BASF, BNP Paribas Real Estate, DLR, EDF Energy, Heijmans, International Red Cross, Leicestershire Fire and Rescue Service, Lufthansa, MAN Energy Solutions, Mecanoo Architects, Opera on Tap, Siemens, The Park Playground, Volkswagen, Fraunhofer Institut, BIRCO, and many more.

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective. The multi-stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.

EuroVR members have the opportunity to benefit of 30% discount on the ticket by using the Code EUROVR30: https://www.manetch.com/events/WCER19

For further information about the event please visit the official website of the conference.

EuroVR 2019 Conference: registration open

Registration is open for the 16th EuroVR International Conference. This edition will take place in Tallinn (Estonia) on October 23-25, 2019, and it is organized by the  TalTech Mektory team at Tallinn University of Technology.

EuroVR International Conference

The focus of the EuroVR conference series is to present, each year, novel Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies to foster engagement between industry, academia and the public sector, to promote the development of VR & AR technologies in new, emerging and existing fields.

This conference series began as part of the INTUITION Network of Excellence in Virtual and Augmented Reality supported by the European Commission from 2004 to 2008 and continued as the Joint Virtual Reality Conferences (JVRC) of EuroVR, EGVE and ICAT from 2009 to 2013. You can find further details about the past editions by visiting this page.

Registration and early bird fees

You can participate in EuroVR 16th Conference in Tallinn by purchasing your registration online. By visiting the official website of the conference, you have the possibility to fill in an online form and get your ticketsEarly bird fees are available until September 6th, 2019:

If you want to benefit from the special fees available for the members of the Association, don’t miss the opportunity to join our network. Click here and become a member of EuroVR.

Contacts

Visit the EuroVR 16th edition official website: https://eurovr2019.eu

Contact the conference organizers: eurovr2019@taltech.ee

For further information regarding the preparation or submission of scientific contributions, please contact IPC Chairs of EuroVR 2019 at ipcchairs.eurovr2019@taltech.ee.

For further information on Poster & Demo submission, please contact jerome.perret@haption.com

For further information on Application Talk and Application Poster submission, please contact jerome.perret@haption.com

Become Adjunct Professor at the University of Grenoble-Alps

Would you like to become a professor? The school of Industrial Engineering and Management of Grenoble Institute of Technology (University of Grenoble-Alps) has an open position for Adjunct Professor in Industrial Engineering and Management.

The position

The International Chair of Industrial Engineering and Management is opening two positions of Adjunct Professor for the coming 3 years (2020-2022), with a one month a year obligation of residence in Grenoble.
To apply, the candidate must have a Ph.D. in the field to be taught.
The Adjunct Professor will have to teach one course to the 1st-year master students (one subject).  The adjunct-professor will have a 24h load of direct students-contact, a maximum of 30 students in a group, with possible small groups in lab and exercise (15 students) when required. Teaching language is English.

Course Specification

The subjects of the course are part of the Master level of Industrial Engineering and Management. That includes several disciplines and fields, like Operation Research, Optimization, Economics, Sociology, Management, Manufacturing, Engineering Design Mechanical, Engineering, Inventory Management, Organizational Behavior, robotics.

Course organization

Period: From Week 18 (Mon 27th April 2020) to Week 23 (Frid 5th June 2020 ). Similar period for 2021 & 2022.

The contract includes:

  • Travel in economy-class from your university or residence to Grenoble. (max 1.500€);
  • A one-month accommodation in an apartment for two adults or a family;
  • A grant (Chair of Industrial Engineering, Fondation pour l’Université de Lyon);
  • 1200€ for a junior professor (post-doc, etc.);
  • 2000€ for a senior professor.

Application process

Deadline for application 31st January 2020, 6 pm CET time zone
Results publication 28th February 2020.

What do you need to submit your application?

  • Complete CV including publications;
  • A proposition of a Course (cf. Course description form);
  • A letter of support from your home university;
  • A letter of support from one researcher in any Grenoble Research Center (your contact person for research);
  • A one-page research proposal.

The application should be sent by Email to christine.ancey@grenoble-inp.fr

Contact person: Daniel Brissaud Director daniel.brissaud@grenoble-inp.fr
Nicolas Catusse Head of the Apprenticeship program +33 4 76 82 51 27mail: Nicolas.catusse@grenoble-inp.fr

Click here for further information about the job.

EuroVR 2019: August 9 – deadline application track

After closing of EuroVR 2019 – Scientific track, it is time to get focused on the Application track. This section welcomes contributions like use cases, prototypes, demo, and exhibition of projects about virtual reality, augmented reality and mixed reality.

Contributions

The Application track, which will close on August 9, 2019, foresees three types of contributions:

  1. Application talk: best practices, industrial use cases of VR/AR/MR, project results and demonstrations of applications of virtual, augmented and mixed reality in industry, and/or actual or potential transfers of academic results.
  2. Application poster: recently completed VR or AV/AR/MR applied for work, application in progress, or unusual applications.
  3. Demo & Exhibition: live demonstrations of past and on-going projects. Technology developers and suppliers, exhibitors, digital artists and members of the VR/AR/MR industrial communities are all invited to exhibit and demonstrate the latest technologies and applications.

All accepted abstracts in this track will be published in the Application proceedings of EuroVR 2019 as an ISBN-registered volume edited by VTT Technical Research Centre of Finland Ltd.
EuroVR 2019 conference is the perfect place where showcasing prototypes, demos, and on-going project to get reviews by the experts from industry and academia.

Journal invitation and awards

In addition, a set of the best-accepted contributions will be selected by a special committee structured according to the categories of the Scientific and Application tracks, to invite the authors of the selected contributions to submit an extended version to the open-access journal Frontiers in Virtual Environments.

Last but not least, based on the work of the same special committee, best awards will be decided for each contribution category within each track. More information on the EuroVR best awards procedure will be available soon on the EuroVR 2019 website, as well as the winners of previous years.

Additional information

For the Application track, contributions deadlines are:

  • Short abstract submissions for all Application categories: Aug 9, 2019
  • Notification to authors for all Application categories: Sept 6, 2019

Camera-ready for accepted contributions to all Application categories: Sept 13, 2019

Early Bird registration: Sept 13, 2019

Conference days: October 23-25, 2019

Submit your contribution! Click here to check out the topics of interest and the submission guidelines.